IRIS - Colour & shape analysis

With the electronic visual analyze, characterize the visual aspect of your products. Shapes analysis, colours analysis: this easy and fast-to-use tool allows you to get reliable, objective and detailed measurements. Precious data to produce a positive perception of the visual quality among consumers, also useful for product development.

Visual Analyzer

high resolution imaging visual analyzer

IRIS electronic visual analyzer measures the colour and shape of products in a single analysis, and as they are perceived by the consumer. Thanks to its high measurement accuracy and its analysis reliability in the long term, control the visual aspect of your products to better satisfy your customers.


iris electronic eyeUnique benefits of IRIS electronic visual analyzer

Using an electronic visual analyzer to evaluate colours and shapes allows our customers to:

  • Make sensory evaluation more reliable within their company thanks to an objective and reproducible measurement
  • Improve sensory quality of their production and assure its consistency over time by assuring the traceability of products
  • Standardize the visual quality of products among production sites on a global scale
  • Control the visual features and the aspect of their products thanks to an in-depth knowledge of colour and shape attributes.

IRIS : unsurpassed technical performance

Using high resolution imaging under controlled lighting and imaging conditions, this instrument designed for coluors and shapes analysis features unique technical characteristics to achieve unsurpassed performance:

  • Simultaneous analysis of colours and shapes as perceived by the consumer: from a single picture taken with a high reoslution camera, the electronic visual analyzer assesses the overall product and measures all colours and shape attributes (dimensions, circularity, etc) on the product surface.
  • Simplicity and high analysis throughput: the use of the visual analyzer requires no sample preparation and allows evaluating large samples or several samples simultaneously, complex or irregular surfaces, in a non-destructive analysis. Moreover, the analysis can be conducted on the overall product or on selected portions.
  • Objectivity and precision for colors and shapes measurement: the use of an instrument like the electronic eye to evaluate the visual aspect in controlled conditions and with high sensitivity to colour differences, even slight ones, guarantees repeatable, reproducible and totally objective results.
  • Great stability of measurement of colours and shapes in the long term: thanks to a high repeatability of analysis and from measurements history, the visual analyzer allows to track visual attributes in the long term to guarantee a consistent visual quality over time and assure production batches traceability.
  • Qualitative and quantitative analysis capabilities: the data processing software of colour and shape data allows to evaluate both the global appearance of products and also to quantify particular visual attributes.

Thanks to a high reliability of colours and shapes measurements, IRIS visual analyzer can thus substitute to a sensory panel for some routine tests or for in-depth evaluations during product development stage.

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of the visual analyzer to measure colours and shapes

The applications of the electronic visual analyzer for products’ colour and shape evaluation are numerous in industry since the visual aspect of products is often the first sensory attribute perceived by consumers. Thus industrials frequently use visual inspection, in particular during new products development steps but also during production quality control.


iris visual analyzer applicationsControl the conformity of your products with the visual analyzer

The consumer chooses his products mainly according to their appearance and he expects that his favorite products have a consistent visual aspect. With objective and reliable measurements, the electronic visual analyzer helps control the colour and shape attributes during the visual inspection of the production:

  • Visual inspection and visual conformity tests: visual control of the colours and their proportions, size distribution control in a batch, detection of visible defects
  • Visual control and assessment of process impact on visual aspect
  • Stability of shelf life follow-up of colours, characterization of visual aspect changes over time.

The electronic visual analyzer at the service of your R&D

color and shape analysisThe sensory profile and particularly the visual aspect of products have a strong influence on consumers’ choice and preference. Thanks to its numerous applications, the electronic visual analyzer is a precious tool to support the conception of new products that meet consumers’ expectations:

  • Recipe optimization to obtain the desired visual aspect
  • Re-development of product (retro-engineering) to change or improve its visual aspect: new ingredients, new recipe
  • Benchmarking of competitive products based on their visual aspect (colours and shapes)
  • Change of manufacturing process and measurement of the impact on product visual aspect
  • Correlation of the instrumental measurements of the electronic eye with consumers’ preference to support new product development.

Customer reference

Tokyo University of Agriculture

Aroma, Taste and Appearance Analysis for Food & Cosmetic Research

Edmund Mach Foundation

Assessment of the perceived quality of food products using a Visual Analyzer

IRIS - Colour & shape analysis |


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