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Marketing Solutions
Dedicated solutions for marketing, commercialization and sales departments:
Needs
- Competition benchmarking
- New product development
Applications
- Flavor / taste comparisons
- Descriptive tests
- Quantification of sensory attributes
- Simplification of consumers tests
- Proof of product benefits as a Sales & Marketing tool
- Certification of product quality by olfactive / chemical fingerprint
Advantages
- Better products that meet market expectancies
- Launch new products earlier than competition to generate more sales turnover
Users applications in R&D, formulation
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