FSensory Analysis Solutions for Marketing
Alpha MOS proposes dedicated sensory analysis solutions to address the needs of marketing, commercialization and sales departments: sensory benchmarking, sensory profile evaluation, sensory characterization, proof of competitive advantages on sensory features.
Needs in Sensory Analysis for Marketing & Sales
- Sensory benchmarking of competitive products
- Sensory -driven development of new products
Applications in Sensory Analysis for Marketing & Sales
- Flavor comparison / taste comparison
- Sensory descriptive tests: aroma profile, taste profile
- Quantification of sensory attributes
- Simplification of consumers tests
- Proof of product sensory benefits as a Sales & Marketing tool
- Certification of product sensory quality by olfactive / chemical fingerprint
See an example of sensory profiling application >>
Advantages of Alpha MOS Sensory Analysis Solutions for Marketing & Sales
- Tools to develop better products that meet market expectations and consumer tastes
- Help to speed-up product development and launch new products earlier than competition to generate more sales turnover
Solutions & Services
Users applications in R&D, formulation
- Processed food (Kyowa Hakko)
- Food ingredients (Wild Flavors)
- Candle fragrance (The International Group)
- Tobacco (Altadis)
- Oral medicines (Quintiles)
